According to a survey released on Tuesday by HSBC, the potential of the mainland consumer market is being monitored by international companies as an important destination for future business expansion, and they believe that high-tech, high-quality and younger will be the main driving force for future consumption growth in the mainland.
The survey report "HSBC Business Pilot: Made in China" was conducted in 11 major markets around the world in September, covering Asia, Europe, North America and the Middle East. It visited more than 1,200 overseas enterprises that have started or are considering exporting to the mainland of China. Industry.
"To date," made in China "products are often found on the global line. China's rapid economic growth reflects that mainland consumers are rewriting the map of World Trade and the Chinese business strategy of international enterprises. Dai Zihua, director of business finance at HSBC Asia Pacific, said Stuart Tait.
He pointed out that "Made in China" alone is not enough. To win in the future business competition, focusing on "Made in China" is an important way to win.
With the increasing rationality of mainland consumers, the pursuit of brand has been replaced by quality. At present, the enterprises that have already exported to the Mainland believe that the most important thing for the Mainland consumers when shopping is quality and safety (40%). When asked about the main factors driving sales growth, 37% of enterprises thought their ability to provide quality products and services was the main driving force.
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