Huang said that Huawei Technologies and its domestic retailers had promotional activities everywhere. He added that he was also influenced by domestic media coverage. In media accounts, the United States unfairly targets the Chinese technology giant as a trade war.
"I thought Huawei should be chosen," he said.
The combination of advertising offensive and patriotic enthusiasm of ordinary people has exerted amazing energy and enhanced the original brand attraction of Huawei in the Chinese market. As the US government blacklists Huawei in trade, it effectively prohibits American companies from selling spare parts and software to Huawei without permission, resulting in heavy losses in overseas demand, which makes Huawei increasingly dependent on the domestic market.
According to Canalys, Huawei's smartphone sales in China in the second quarter surged by nearly a third over the same period last year, with a market share soaring by 10.6 percentage points to a record 38%. Sales of other Chinese brands and Apple have declined.
According to a source inside Huawei, the company has raised its domestic revenue target for its consumer division. The source was not authorized to speak on the matter, so he did not want to be named.
Huawei employees call the current strategy "battle mode", and according to other Huawei sources, the company has accelerated the opening of new stores, including "experience centers" like Apple Stores. An experience center near Huawei's headquarters in South China opened last month, and a larger experience center in Nanshan High-tech Park in Shenzhen will open next month.
Analysts say Huawei has also been shifting unsold smartphone inventories elsewhere to China, even offering rare discounts in China and overseas markets to offset declining revenue in Europe and the United States.
Huawei did not comment on marketing and inventory management strategies and revenue targets in China. The company reiterated its earlier statement that it had not attempted to exploit the patriotism of the public.
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